From an off roader to becoming a sensation: The Amazing journey of Mahindra Thar
The all new Mahindra Thar 2020 version, launched on 15 August 2020 and sales beginning from 2 October 2020 has ever since totally shook the automobile market in India. With over 9000 bookings and over 2000 models successfully sold upon arrival.
Thar has been known to be the rough and tough, off-road capable, rugged jeep made for the off-road junkies and travelers aspiring to reach the highlands of the Himalayas. It’s previous model centered and focused over the off-roading capabilities, and obviously compromised heavily on comfort and city driving qualities.
The result of which was only a certain section of people really showed interest in buying thar, keeping the sales average or below average pretty much every year. But even though very contained sections of people bought it, the car was loved by a lot of people but was just not practical enough for that “mileage kitni hai” mindset.
The company had been keeping track of the same and upon designing the new uplift model, it was well kept in focus to now produce a car that was accessible to a wider range of people. The city driving lovers, the comfort demanding elderly, the mileage demanders, now were in the vision for all new thar.
The design was improved, the chassis was tweaked for comfort, better seats were added, steering was altered for city driving, touch screen infotainment screen was given, high speed stability, better sounding speakers, the quality overall, you name it and they improved it.
Mahindra has always been one of the best in the country to advertise their cars, they know the trick to reach the Indian hearts and it works wonders for them. Be it the Scorpio, the XUV, the bolero, they have always pushed the game in advertising their cars. They did the same if not better with the all new thar.
The car had been very smartly advertised way before it was officially made public, people knew from a year ago that an all new thar was soon hitting the roads, its pictures in the disguised wrap flooded the social media handles, and by the time the new thar was introduced, people were already acquainted with its oncoming.
Thar was somehow a car that served the male audience, but now long drives were organized with the car being driven by some of the most recognized women of the country, their reviews were enough to grow the interests of the female audience into the car considering it practical enough to be bought by everyone.
The journey of thar in the Indian car market in particular has been amazing; its growth is an effect of the hardwork of the very dedicated engineers and team of highly skilled people with an amazing mindset to introduce cars in the Indian car market especially known for much diversified interests and demands.